back to Logo usat smarthome 3d00d0583dd95af3f7ce8dd6c5b121640f13c9e2513cef3241fb16a5d3f4960d
Tested by experts 06d9a64036647e73500f0390c533b110047acb1d8dfcda07834106364a611f86

Whirlpool Makes a Splash at IFA 2014 in Berlin

The American giant's arrival at IFA follows its acquisition of Indesit.

Ifa2014 banner

Why are all these people paying such close attention to a PowerPoint presentation about sales figures for the German front-load washing machine market?

Whirlpool Bauknecht IFA 20142.jpg
It's Whirlpool's first ever IFA press conference. View Larger

Simple: Because Whirlpool is talking.

The Michigan-based appliance giant is also a growing presence in Europe, bolstered by its recent $1 billion acquisition of Italy's Indesit, one of Europe's major home appliance companies.

On the heels of that purchase, Whirlpool decided to show off its European lineup at IFA Berlin for the first time ever. There's a whole booth dedicated to its German Bauknecht brand, which includes washers, dryers, dishwashers, freezers, fridges, cooktops, wall ovens, and even a few design concepts.

Some of these appliances are very similar to their American cousins. Others are totally homegrown, and a few are as mid-Atlantic as Katharine Hepburn's accent. Have a look:

51s76stolxl. sl160

Tide Pods Laundry Detergent (Spring Meadow Scent, 77 Count)

Buy now for $22.95 at Amazon

Be in the know! Get Reviewed.com news and reviews straight to your inbox.

Thanks for signing up!